While reading a magazine I came across an ad that said: "Win an ____ watch worth $449! Hurry!". I don't know why but it felt really odd. As if the value of the thing was merely monetary. It seemed out of place especially because it was a specially customized item, that usable and useful to a niche audience who would be aware of the value of the item. For example: as a biking enthusiast, I know that the chance to win a K&N filter goes far beyond it's price. This is because it's my interest in the sport and the utility of the thing in question that gives it (to me) a value that cannot be quantified by the mere monetary worth of it. We live in a world where even time is broken down into money. And oddly enough, that does little to increase any concept of the value of time.
The sentry looks out from his tower: "Quo Vadis?"