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Value and money

While reading a magazine I came across an ad that said: "Win an ____ watch worth $449! Hurry!". I don't know why but it felt really odd. As if the value of the thing was merely monetary. It seemed out of place especially because it was a specially customized item, that usable and useful to a niche audience who would be aware of the value of the item. For example: as a biking enthusiast, I know that the chance to win a K&N filter goes far beyond it's price. This is because it's my interest in the sport and the utility of the thing in question that gives it (to me) a value that cannot be quantified by the mere monetary worth of it.

We live in a world where even time is broken down into money. And oddly enough, that does little to increase any concept of the value of time.

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